Wilson Mbuthia
I don't build websites. I engineer digital systems that solve real business problems — custom WordPress, complex WooCommerce, and AI-powered applications built to perform and scale.
An engineer who thinks in systems.
I'm Wilson Mbuthia — a full stack WordPress engineer and AI specialist based in Nairobi, Kenya. I build digital systems that solve real business problems.
My clients include prop trading firms, African web agencies, golf clubs, schools, and automotive businesses. I've shipped checkout systems that moved $100K challenge purchases, AI scoring engines that reduced review time by 80%.
I diagnose the problem, choose the right tools, and engineer for performance and scale from day one.
Custom WordPress
From-scratch custom themes and plugins using OOP PHP.
Performance-First
Core Web Vitals, LCP optimization, database profiling.
AI Integration
Claude, GPT, custom model integrations — shipped in production.
Global Clients
Based in Nairobi; delivered across Africa and beyond.
AI that ships.
Not AI experiments — production integrations that replace manual work inside your existing WordPress stack.
- → Claude API, GPT-4, custom models
- → Production-shipped, not prototypes
- → Measured by results: time saved, revenue added
- → WordPress-native — no SaaS lock-in
Intelligent Chatbots
Context-aware support bots, lead qualification agents, FAQ automation.
AI WooCommerce
Smart recommendations, dynamic pricing, AI descriptions.
Workflow Automation
Lead triage, email routing, form extraction.
Semantic Search
Natural language product search, AI-powered filtering.
AI Content & SEO
Automated descriptions, blog generation, meta optimization.
AI Scoring
Custom evaluation logic — built for prop trading, adaptable.
What I build. Every engagement starts with the problem.
Custom WordPress
From-scratch custom themes, hybrid block architecture, bespoke systems.
WooCommerce Revenue
Custom checkout flows, subscription engines, affiliate tracking, gateways.
AI Integration
Chatbots, AI agents, intelligent features using Claude, GPT.
Page Builders
Engineering-level customization on Elementor Pro, Oxygen, WP Bakery.
Full Stack Apps
React frontends, Node.js backends, REST API architecture, headless WP.
Performance & Security
Core Web Vitals, caching, image pipeline, database profiling, security.
How an engineer thinks.
Diagnose
What problem are you solving? What does success look like?
Architect
System design before code. Stack, data model, integrations.
Build
Clean, modular, documented code. Real progress visible.
Deploy
Production-hardened delivery. I stay through launch.
Questions, answered.
What clients usually ask before the first call. Something else on your mind? Ask directly →
How much does a custom WordPress project cost?
Every engagement is quoted per project after a short discovery call. You get a fixed scope, timeline, and price before any code is written — no hourly surprises.
Can you add AI features to my existing WordPress site?
Yes. Claude and GPT integrations, AI chatbots, semantic search, content automation, and custom scoring engines are built directly into your existing WordPress stack — WordPress-native, with no SaaS lock-in and no full rebuild.
Do you work with clients outside Kenya?
Yes — I'm based in Nairobi (EAT, UTC+3) and work remotely with clients across Africa, the UK, the US, and beyond. Communication is async-friendly with scheduled calls when needed.
How long does a typical project take?
A focused build usually takes 2–6 weeks depending on scope. Larger WooCommerce platforms and full-stack applications are delivered in phases so you see working software early.
What makes the sites you build fast?
Performance is engineered in from day one: lean custom themes instead of page-builder bloat, AVIF image pipelines, caching layers, database profiling, and Core Web Vitals budgets on every release.
Do you maintain sites after launch?
Yes — ongoing retainers cover updates, security hardening, performance monitoring, backups, and iteration on new features.
Let's build something unforgettable.
Available for freelance projects, retainers, and collaborations. Working with clients in Kenya, across Africa, and globally.